Women Entrepreneurs: A Cross-cultural Study of the Impact of the Commitment Competency on the Success of Female-owned SMMEs in South Africa

Findings- Whilst all participants from the four government identified racial groups agreed that the commitment competency is important for business success, only participants from one of the racial groups considered it vital to business success. Arguably, the commitment competency is valued more highly by female entrepreneurs in this racial group (White) than participants from the other groups. The data also revealed that some female entrepreneurs could be regarded a