In this t he sis four secular approaches to ethics which purport to either establish or lay the theoretical foundation for establishing objective ethical norms come in for a critical examination: These are: 1) the naturalism of Richard Taylor, 2) the linguistic conventionalism of John R. Searle, 3) the existentialist choice of Jean-Paul Sartre, and 4) the openly ontological strategy of Henry Veatch. Each of the above theories seeks to establish, explicitly or implicitly, a normative ethical requirement to respect the rights, freedom, etc. of other human beings. Using a consistent individualistic egoism as a foil, it is argued that each of the four theories considered fails, on the basis of its own initial assumptions concerning goodness,...