Creating a corporate identity image of a company with separate activities

Celostna grafična podoba je ključen dejavnik vsakega podjetja. Daje mu možnost, da z njeno pomočjo širši javnosti in potencialnim strankam sporoča svojo vizualno identiteto. Težava nastopi, ko se podjetje ukvarja z več različnimi, ločenimi dejavnostmi, ki na prvi pogled nimajo ničesar skupnega. V diplomskem delu smo se poglobljeno ukvarjali s problemom združevanja simbolov, ki predstavljajo lektoriranje in energijske tretmaje. V teoretičnem delu smo opredelili pojem celostne grafične podobe, predstavili podjetje Rutil in analizirali logotipe podjetij, ki se ukvarjajo z eno od navedenih dejavnosti. Raziskali smo tudi simbole, ki te dejavnosti predstavljajo. V praktičnem delu smo se lotili izdelave celostne grafične podobe.Corporate identity is a key factor in any company. It gives it the opportunity to communicate its visual identity to the general public and potential customers. The problem arises when a company engages in several different, separate activities that, at first glance, have nothing in common. In this diploma work we have dealt with the problem of combining symbols that represent proofreading and energy treatments. In the theoretical part we defined the concept of corporate identity, introduced the company Rutil and analyzed the logos of companies engaged in one of the two activities. The symbols that represent these activities were also explored. In the practical part, we designed the corporate identity of Rutil