Corporate governance, social responsibility and corporate reputation: an empirical analysis of the situation in Croatia

Responsible behaviour becomes a must in the everyday business owing to the huge pressures from different stakeholders. Products and their quality are no longer considered main competitors but companies, their brands and reputation are. The purpose of the paper is to offer an explanation how Corporate Social Responsibility (CSR) influences corporation's reputation. An empirical analysis in the Republic of Croatia was conducted. The aim was to enlighten the current state of CSR as one of the aspects of corporate governance in building corporate reputation. Managers' perception regarding the importance of CSR in building better reputation and competitive advantage was highlighted.corporate social responsibility; CSR; corporate reputation; corporate governance; Croatia; emerging economies.