Currently, brand marks and trademarks and service trademarks are used extensively in all countries - whether developing or industrialized, with a market or planned economy – and they play an important economic role in trade marketing. Trademarks serve both the interests of those providing goods and services on the market - such as industrialists, manufacturers, distributors, retailers and wholesalers - as well as the interests of consumers, public authorities and the economy, in general.trademark, firm, intangible elements
Lawmakers in developed and developing countries are expanding legal protections for trademarks – wor...
Marks are traditionally said to serve three functions that are separate from the goals of other form...
Abstract: The main goal of this paper is an analysis of the meaning and the functions of the tradema...
There is extensive literature in several areas of academic study (marketing, international business,...
A trademark is a sign used in economic activities by a producer or vendor to identify a particular p...
A product in order to be in the mouth of its users essentially requires a name or a mark, this will ...
Disputes about patents and copyrights are today part of the daily news, but trademark controversies ...
The awareness of intangible assets is growing more and more today. Compared to the past, we are much...
I have chosen this topic because of my deep interest in the intellectual property rights and tradema...
The rationale behind trademark law is to protect business goodwill and reputation, but the ultimate ...
The business world has moved from using trademarks—simple symbols identifying products—to brands—ric...
Economic investment in trademarks is not necessarily indicative of product quality, as trademark pro...
The economic approach to trademark law has reigned supreme for almost two decades. Yet few have crit...
Note:This paper seeks to determine the economic significance of trademark protection. The analysis c...
Trademarks are often supposed to reduce substitutability and imitability of product innovations. Us...
Lawmakers in developed and developing countries are expanding legal protections for trademarks – wor...
Marks are traditionally said to serve three functions that are separate from the goals of other form...
Abstract: The main goal of this paper is an analysis of the meaning and the functions of the tradema...
There is extensive literature in several areas of academic study (marketing, international business,...
A trademark is a sign used in economic activities by a producer or vendor to identify a particular p...
A product in order to be in the mouth of its users essentially requires a name or a mark, this will ...
Disputes about patents and copyrights are today part of the daily news, but trademark controversies ...
The awareness of intangible assets is growing more and more today. Compared to the past, we are much...
I have chosen this topic because of my deep interest in the intellectual property rights and tradema...
The rationale behind trademark law is to protect business goodwill and reputation, but the ultimate ...
The business world has moved from using trademarks—simple symbols identifying products—to brands—ric...
Economic investment in trademarks is not necessarily indicative of product quality, as trademark pro...
The economic approach to trademark law has reigned supreme for almost two decades. Yet few have crit...
Note:This paper seeks to determine the economic significance of trademark protection. The analysis c...
Trademarks are often supposed to reduce substitutability and imitability of product innovations. Us...
Lawmakers in developed and developing countries are expanding legal protections for trademarks – wor...
Marks are traditionally said to serve three functions that are separate from the goals of other form...
Abstract: The main goal of this paper is an analysis of the meaning and the functions of the tradema...