The Economic Justification Of The Responsible Behaviour Of Companies

Within the contemporary economy, we are witnessing the amplification of concerns regarding corporate social responsibility, a very complex issue dealing with trans and interdisciplinary approaches, with contemporary dynamics and pressures occurring as a consequence of the complex effects of the world crisis. The current crisis is a complex one with powerful insertions on economic, financial, social, value, moral and psycho-behavioural level. Therefore, the analysis of corporate social responsibility is not only an attractive and modern theme, but also necessary and of high relevance for Romania, being a real challenge in order to understand the economic and social trends at national and international level, especially under the conditions of an amplified world crisis.corporate social responsibility, responsible behaviour, reputation, value, intangible assets, performance