Intercultural Differences in International Business Negotiation and Enterprise

When entering foreign markets fi rms should consider the special characteristics of international environment, existing intercultural differences, try to recognize factors infl uencing the behaviour and decision-making of consumers, managers, businessmen and negotiators. These characteristics and differences must be respected in the process of preparation and application of suitable marketing policy, corporate and personal management and successful business negotiation.management, intercultural differences, marketing, business negotiation