Add to ORKGThis study investigates two trust building models-Mayer’s Factor-Based model, and McKnight’s Process-Based model of trust formation. It critically outlines the two different models of trust formation and adapts them for application in an online environment. Through a series of case studies we undertake a preliminary assessment of which model fits better to online shopper behaviors. We use the cases and interviews of online shoppers to understand how trust is formed in new online shopping experiences, and develop preliminary insights into the effectiveness of third party endorsements for trust building. We focus on comparative impact of satisfied customers’ individual endorsements and portal affiliation. The findings of interviews raise our ...
Trust issue is developing into an important topic as the Internet becomes increasingly ubiquitous wi...
Communication has developed during the years and is discussed to have become a central part in marke...
The Internet and all other electronic means have changed our way of doing business, and many of ou...
This research examines the constructs of high and low trust on consumers’ behavior with online shopp...
This research investigates trust-building strategies that may influence transactions between individ...
The present paper represents work in progress, the goal of which is to further our understanding of ...
[[abstract]]Initial trust formation and duration in Internet shopping was investigated in this study...
With the advancement of technology, online shopping is becoming a new forum for people who wish to p...
Trusting an online store is required for a consumer to make a purchase decision. This means they giv...
This study explores the relationships between online shopping, perceived risk, and trust in an onlin...
This study tried to investigate the important variables that affect trust and the impact of trust on...
Business-to-Customer electronic commerce presents substantial opportunities to businesses even after...
This thesis contributes to the understanding of the role of web quality factors in the context of on...
Purpose - Online trust is one of the key obstacles to vendors succeeding on the internet medium; a l...
This paper investigates consumer trust issues in Online Shopping and their implications for the onli...
Trust issue is developing into an important topic as the Internet becomes increasingly ubiquitous wi...
Communication has developed during the years and is discussed to have become a central part in marke...
The Internet and all other electronic means have changed our way of doing business, and many of ou...
This research examines the constructs of high and low trust on consumers’ behavior with online shopp...
This research investigates trust-building strategies that may influence transactions between individ...
The present paper represents work in progress, the goal of which is to further our understanding of ...
[[abstract]]Initial trust formation and duration in Internet shopping was investigated in this study...
With the advancement of technology, online shopping is becoming a new forum for people who wish to p...
Trusting an online store is required for a consumer to make a purchase decision. This means they giv...
This study explores the relationships between online shopping, perceived risk, and trust in an onlin...
This study tried to investigate the important variables that affect trust and the impact of trust on...
Business-to-Customer electronic commerce presents substantial opportunities to businesses even after...
This thesis contributes to the understanding of the role of web quality factors in the context of on...
Purpose - Online trust is one of the key obstacles to vendors succeeding on the internet medium; a l...
This paper investigates consumer trust issues in Online Shopping and their implications for the onli...
Trust issue is developing into an important topic as the Internet becomes increasingly ubiquitous wi...
Communication has developed during the years and is discussed to have become a central part in marke...
The Internet and all other electronic means have changed our way of doing business, and many of ou...