Add to ORKGWe consider how to obtain a safe and efficient scheme for Web advertising. We introduce to cryptography the market model, a common concept from economics. This corresponds to an assumption of rational behavior of protocol participants. Making this assumption allows us to design schemes that are highly efficient in the common case — which is, when participants behave rationally. We demonstrate such a scheme for Web advertising, employing the concept of e-coupons. We prove that our proposed scheme is safe and meets our stringent security requirements. © 1999 Publishe
As the popularity of e-commerce grows, an electronic coupon (e-coupon) is widely used due to its con...
Recently, a receipt-free scheme is rising for a secure e-auction. The goal of a receipt-free scheme ...
textElectronic commerce has made its entry into the main stream of market economy. It is estimated ...
We consider how to obtain a safe and efficient scheme for Web advertising. We introduce to cryptogra...
As the Internet is getting easier and faster to use, electronic coupon (e-coupon) distribution is be...
In this work, we study the guaranteed delivery model which is widely used in online advertising. In ...
Online advertising is a multi-billion dollar industry, forming one of the primary sources of income ...
We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually ...
This paper characterizes the optimal coupon strategy for a monopolistic manufacturer in the presence...
We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually ...
We propose two novel e-coupon systems that can achieve the following new properties: (1) The coupon ...
The author describes how cryptography can be used to address modern business requirements such as id...
With the rapid development of the Internet, electronic commerce has become more and more popular. As...
Online advertising has become the backbone of the Internet economy by revolutionizing business marke...
International audienceAuctions are widely used to sell products between different users. In this pap...
As the popularity of e-commerce grows, an electronic coupon (e-coupon) is widely used due to its con...
Recently, a receipt-free scheme is rising for a secure e-auction. The goal of a receipt-free scheme ...
textElectronic commerce has made its entry into the main stream of market economy. It is estimated ...
We consider how to obtain a safe and efficient scheme for Web advertising. We introduce to cryptogra...
As the Internet is getting easier and faster to use, electronic coupon (e-coupon) distribution is be...
In this work, we study the guaranteed delivery model which is widely used in online advertising. In ...
Online advertising is a multi-billion dollar industry, forming one of the primary sources of income ...
We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually ...
This paper characterizes the optimal coupon strategy for a monopolistic manufacturer in the presence...
We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually ...
We propose two novel e-coupon systems that can achieve the following new properties: (1) The coupon ...
The author describes how cryptography can be used to address modern business requirements such as id...
With the rapid development of the Internet, electronic commerce has become more and more popular. As...
Online advertising has become the backbone of the Internet economy by revolutionizing business marke...
International audienceAuctions are widely used to sell products between different users. In this pap...
As the popularity of e-commerce grows, an electronic coupon (e-coupon) is widely used due to its con...
Recently, a receipt-free scheme is rising for a secure e-auction. The goal of a receipt-free scheme ...
textElectronic commerce has made its entry into the main stream of market economy. It is estimated ...