Information Analysis and Business Intelligence Tools in Management Raman Rao

ABSTRACT: Globalization intensified throughout the world in the late eighties and nineties producing, particularly in Australia, a paradigm shifts in the corporate use of information. Organizations faced changes, not only in the areas of operations, product design, marketing and sales, but also the need to dynamically formulate and align strategies in response to a rapidly changing environment. As information technology developed, business placed increased emphasis on automated business processes, and transaction data capture. Competition remained the key business driver influencing the paradigm shift from data to information. A model, which embraces a Systems approach to Information Management, also requires alignment with reality and technology appropriate to the Systems approach model. This paper provides an insight into the strategic importance of information in support of the organizational dynamics, which provide a competitive edge. The application of Business Intelligence technology will not only assist effective operational management, but also dynamic strategy formulation and implementation processes. An overview of the business and technical issues in implementing a business intelligence solution is discussed