A SYSTEM DYNAMICS STUDY of RESORT DEVELOPMENT PROJECT MANAGEMENT in TOURISM REGION: A CASE STUDY of ABSTRACT

Tourism industry has been promoted as one of the most effective development strategies in many poor areas in China. Yet, the tourism development patterns in many areas have shown unsustainable. The reason for the unsustainable is mainly due to the inability to manage the image of tourism, a public resources for all the tourism developers, in these regions. Regional tourism bureaus have not formulated proper management structures to screen the tourist resort development projects. Thus, although these projects have to individually pass cost-benefit analysis, they actually bring damage to the regional image of the tourism, the public resource in tourism industry. Quilin is one of the earliest four tourism regions opened to international tourists in China. It has the advantage of easy access compared with the other tourism sites. However, its market share keeps on declining with its tourism development. Various researches have done to address this issue but many have emphasized the exogenous factors, such as the South-east Asian financial crisis, etc. Yet, the over-supply of tourism development resorts has not been understood. Therefore, the further decline of Guilin tourism will keep on going. A system dynamic model has been built to understand the impact of rush development of tourism resorts on the Guilin tourism industry development and to formulate policies to address this issue