Hyperlink network analysis: A new method for the study of social structure on the web

This paper identifies hyperlink network analysis (HNA) as a newly emerging methodology. It suggests that social (or communication) structures on the web may be analyzed based on the hyperlinks among websites. Hyperlink network analysis has advantages in describing emerging structures among social actors on the web. In order to examine what constitutes hyperlink network analysis, this paper reviews prior research on the topic. Further, it describes the data-gathering techniques for those interested in hyperlink network analysis