G.: Wireless Info-Communication and Navigation Services in Exhibition Shows

Exhibition shows accumulate vast quantities of information and their success relies in the quantity and quality of interaction of the involved parties: exhibitors, visitors and organizers. The more effective the interaction between end parties, the more successful the exhibition. The application of advanced ICT applications in the exhibition industry has always been a major opportunity for leveraging the value proposition of exhibition-related services. More specifically, as the telecommunication technology evolves, unexpected possibilities arise for such information and communication rich environments and quite interesting applications, from both the technology and the business side, appear. This case study concerns extended discussion about an innovative wireless system, named as Wireless Exhibition Guide. The wireless system, which has been the primary research and development result of a European project funded under the IST programme, employs a set of integrated software components, mobile terminals, wireless networks and indoor location positioning technologies to introduce advanced information, communication and navigation services for a typical European exhibition environment. The discussion concerns several perspectives on the development and exploitation of the Wireless Exhibition Guide, such as applied technology (sub-systems and infrastructure), provided services, valu