Doing Business in the Wired World

e multimedia infrastructure for marketing and is supplanting some traditional media. APPLYING THE INTERNET TO COMMERCE My research shows that firms use the Internet to improve enterprise information and workflows, redefine the way they communicate with customers, and leverage global resources. Companies like Cisco Systems, Amazon, Onsale, BidnAsk, and Virtual Vineyards are pioneering new business models with e-commerce. Redesigning enterprise information systems Internet technologies have dramatically lowered information publishing and dissemination costs within a firm. For example, Morgan Stanley, a major New York-based investment bank, uses the Web for access to routine information or to electronically route key reports. An analysis estimated that eliminating paper broadcasting processes could save the firm between $300,000 and $700,000 annually for each process. In the first 18 months of Web usage, the company documented over $1 million in annua