ANALISIS KEPUTUSAN PETANI DALAM SISTEM PENJUALAN MANGGA DI KECAMATAN BESUKI KABUPATEN SITUBONDO

This study aims to determine the mango marketing channel system and to analyze the socioeconomic factors that influence farmers' decisions in the mango sales system. This study uses the Logistic Regression Analysis method to see whether the independent variables are: (X1-X7). Influential or not to the dependent variable, namely selling mangoes with packaged (Y = 1) or selling mangoes without being packaged (Y = 0). The population of farmers who own mango trees and sell mangoes is 108 people, and the sample taken is 35%. So in this study, samples were taken as many as 32 farmers, consisting of two groups including 19 farmers who sell packaged mangoes and 13 farmers who sell mangoes without packaging. The results showed that the mango marketing system that was carried out by mango farmers in Besuki subdistrict, from producers (farmers) to consumers, found many market participants (marketing institutions) consisting of Large Local Collecting Traders (Penebas), Market Traders, Suplayer, Traditional Market Traders, Fruit Shops / Kiosks, Modern Markets, and Exports. The regression results showed that the chi-square value of (3,841), and the independent variables that influenced the decision of farmers to sell their mangoes in a packaged order were: Price with a significance value (0.037) with an OR of exp (2.228) = 9.869, Business Capital with a significance value (0.033) with an OR of exp (2,307) = 10,042, and the Role of Counseling with a significance value (0.036) with an OR of exp (2,174) = 8.792