ANALISIS KEPUTUSAN MEMBELI PRODUK ICE CREAM MAGNUM DI KALANGAN MAHASISWA (STUDI PADA MAHASISWA EKONOMI SYARIAH UNIVERSITAS MUHAMMADIYAH MALANG ANGKATAN 2015)

Consumption is the behavior of individuals who use goods or services to fulfill their survival.Food needs is one of the needs that must be fulfilled. Consumer behaviour is defined as actions directly involved in the effort to acquire and use economical services including the decision making process that precedes and determines the action. The study aims to find out the decision analysis buying the Ice Cream Magnum among the students. The methods used in this study are kualitive using case study methods. By using the case study method produced a research of more than 5 consumers stated that one reason they make the decision to purchase ice cream Magnum caused by the again (famous) the product and taste good and Attractive packaging so as to make consumers interested to buy and also the product has been declared safe for consumption by MUI