PENGARUH KUALITAS WEBSITE DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PADA SITUS SHOPEE (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

The purpose of this study is to discuss the importance of website quality and customer satisfaction with interest in repurchasing on the Shopee site. The data used is primary data and secondary data. The data collection in this study used multiple regression analysis on respondents, namely University of Muhammadiyah Malang who had made purchases at Shopee sites at least once using pusposive sampling techniques as a sampling method using a questionnaire to test the data. The results of a study that explains the partial quality of websites that oppose repurchase interest and tourist satisfaction that oppose repurchasing interest. A quality website is the variable that contributes and the biggest to the interest in repurchasing on the Shopee site