STRATEGI PEMASARAN PRODUK AR-RAHN UNTUK USAHA MIKRO (ARRUM) PADA PT. PEGADAIAN SYARIAH (PERSERO) CABANG JOKOTOLE PAMEKASAN

This study aims to determine the product ARRUM marketing strategy and to determine the submission and financing of products ARRUM to the public at PT. Pegadaian syariah branch jokotole pamekasan. This type of research uses descriptive-type research, data sources from this studi use primary and secondary data obtained from observations, interview, questionnaires and literature studies. The results of this study indicate the marketing strategy of PT. Pegadaian syariah branch jokotole pamekasan is more focused on product strategy, price, promotion ad place. ARRUM financing product development is quite good, based on customer data in January amounted to 5 people, February increased from 5 people to 10 people, March also increased 1 person to 11 people. This increase is good for the development of ARRUM products, in april descreased 1 person to 10 people