ANALISIS KESEDIAAN MEMBAYAR (WTP) PENGUNJUNG OBJEK WISATA SRAMBANG PARK DALAM UPAYA PELESTARIAN LINGKUNGAN

WTP (Willingness to Pay) is the method used to determine the highest level that someone is willing to spend to pay for goods or services used. Costs incurred to pay represents the value that is deemed suitable to value goods and services. Unknown value of ecosystem services in each visitor attraction so that the analysis Willingness to pay this. Attraction region Srambang Park is located in Ngawi district at the foot of Mount Lawu with cool air. Managed by the nature of this forest is expected to optimize the benefits of the management of environmental services, conservation and environmental balance and to improve the welfare of the community around Attractions Srambang Park. Natural tourism area which was developed as the provision of goods and services that have no market price (non-use value), so that the need for an economic analysis to determine market prices are possessed of the area attractions such Srambang Park. The purpose of this study is to determine the value of the environmental services provided Srambang Park attractions include characteristics, perceptions and availability Visitor Attraction paid services Srambang Park. This study was conducted in perception and availability of visitor attractions merit pay Srambang Park. This study was conducted in perception and availability of visitor attractions merit pay Srambang Park. This study was conducted inApril to July 2019Regional attractions Srambang Park. The research was done using analysis Willingness to Pay to the old visitor target17 of 100 respondents. Metode economic assessment used is contingent valuation method where this method to directly ask respondents how much it costs to be incurred in order to enjoy the beauty of the area attractions Srambang Park. Based on the research that has been carried out, the value of WTP Attractions Srambang Park Rp. 23 150 / visitors. Unknown value of the environmental services Attractions Srambang Park in 2019 as many as Rp. 551 294 100/3 months