There’s an App for That!

In recent years, the rise of smartphones has brought new power to the devices we carry with us every day. This market has exploded since the first iPhone hit the shelves in 2007 and is expected to keep growing. According to eMarketer.com, 55.5 percent of U.S. mobile phone users currently use a smartphone, and this number is projected to grow to approximately 75 percent or 192 million users by 2016. 1 Software development has flourished with the ubiquitous nature of these devices and the ease associated with selling and distributing software on mobile platforms. The vastly growing market has attracted large amounts of creativity to devices originally designed to only make phone calls. Today, smartphones can perform countless tasks such as measuring the dimensions of a room, producing movies, monitoring heartbeats, or identifying songs on the radio. Over time, nearly every industry has begun to adapt to new advances from these smartphone applications, or apps for short. Undoubtedly, an industry that stands to benefit from ne