Factors Influencing Interests the Lower Income Community toward Simple Rental Flat in

Abstract — The housing needs of low income community is an important thing to be fulfilled. The government has facilitated the housing need for lower income group by providing the simple rental flat. Initially, Surabaya Government having problems in changing community perception toward rental flats. Based on cultural aspect, most of lower income community is tend to stay at landed house. Nowadays lower income group are more understand the difficulty of finding and using urban land because of the high price. Its problem made the rental flat becomes interesting for lower income community. This study is to explore the influencing factors of low income community that choose to live in simple flat rental. This research used statistic descriptive, cross tabulation analysis and descriptive analysis methods. The result shows that the external factors that pull respondent to live in flat is because of the affordable of flat rental price. The influence of family factors and the influence of friends / neighbors are also external factor that push the flat occupants choose to live in flats. The clean and adequate condition in simple rental flat becomes interesting factors for low income community to live in simple rental flat. Index Terms: community interests, housing selection factors, lower income class, simple rental flat