SUPPLY CHAIN SALES PROMOTION: THE OPERATIONS AND MARKETING INTERFACE By

I am deeply indebted to my advisor, Charles L. Munson, who committed himself to my development from the day I arrived in the program. This dissertation would not have been possible without his sincere encouragement and wise guidance. I am also indebted to Bintong Chen for his valuable support in pursuing the research topics and his constructive comments on my dissertation. I am also blessed with the expertise of my other committee members Pratim Datta and David E. Sprott. I deeply appreciate their generous support and commitment to my dissertation work. I would also like to acknowledge the financial support and facilities that were graciously provided by the Department of Management and Operations during my four-year process as a doctoral student. Finally, I would like to thank my big family, all my previous teachers and many wonderful friends for their encouragement in this long journey to pursue a doctoral degree. iii INCENTIVES OF THE DISSERTATION With the widespread use of business models in practice, traditional operational decisions have been integrated with other types of decisions, such as pricing