Developing Sympa's Online Recruitment Process Description

This study examines the current recruitment process in the case company Sympa. The primary objective of the study was to develop the online recruitment process description for Sympa. Additionally, information on the feasibility of the implementation of the developed process description was provided. The study consisted of six project tasks that supported the primary objective of the thesis project. The six project tasks included preparing the theoretical framework, analyzing the current recruitment process, establishing the candidate experience, creating the new online recruitment process description, presenting the new online recruitment process description, as well as evaluating the project. The study involved both qualitative and quantitative methods. First, qualitative interviews were carried out with the Recruitment Managers in the company to obtain information regarding how the recruitment processes were conducted. Four Recruitment Managers from the company were interviewed. Second, a survey was conducted among the employees recruited by Sympa during the past year and a half in order to establish the candidate experience of the recruitment process. The survey was sent to 49 employees via email. With 41 responses, the response rate was 84%. The results were analyzed with the help of graphs and survey statistics provided by Webropol. The interviews showed that the recruitment process was carried out in different ways by the Recruitment Managers, and that they wished to receive more help from HR during the recruitments. The results of the survey were positive and showed that the Recruitment Managers had created a strong employer brand during the recruitment process. However, the survey answers also revealed improvement points regarding the recruitment process, such as faster responses, more communication about the upcoming steps and the wish for a more standardized process. Based on the results from the qualitative interviews and the quantitative survey, the new online recruitment process description for Sympa was created. The new process description included the phases, steps and duration of the recruitment process and provided a standardized recruitment process across all the teams of the company