Can’t dance without being drunk? Exploring the enjoyment and acceptability of conscious clubbing in young people

In this chapter, we focus on the emergence of the conscious-clubbing movement and its potential benefits to young adults as a way of spending social time without drinking alcohol. Efforts to promote moderate drinking among young people may be challenging when the environment strongly encourages drinking, but conscious clubbing, which has roots in rave culture and involves dancing without the use of alcohol or other drugs, may offer an alternative. Drawing on literature from the rave scene and the benefits of dancing in a group, we introduce conscious clubbing and how it could bring about meaningful experiences in participants’ lives, while at the same time, reducing the consumption of alcohol, and in doing so, we draw on our own recent survey research. This research illuminates challenges in the acceptability of conscious clubbing to some young people, which we discuss alongside suggestions for new directions for research in this area, at the end of the chapter