More than a market: How German companies are growing roots in Chinese society. Bertelsmann Studies

The future success of German companies in China will depend on a new perception of the business environment there, namely that China is more than just a market. China is an increasingly complex society with a growing number of actors. Given its importance as a market, German companies must ask themselves: Beyond specific industry trends, which developments in Chinese society are of strategic relevance for doing business and achieving long-term success there