The optimal interpretation time allocation of Back Cihu

[[abstract]]後慈湖直到桃園縣政府接管前，一直為軍事管制區，並未對外開放，因此保留了半世紀前的原始生態及未曾使用之軍事設施，而透過解說服務，使遊客能一窺當時後慈湖之面貌，了解當時時空背景，並懂得維護其環境，獲得良好的遊憩體驗。然而每位遊客對於解說時間的認知不盡相同，如何分配適當之解說時間，使遊客認為解說時間剛好的機率最大，為本研究之動機。 本研究之研究對象為參與後慈湖導覽服務站提供之華語解說服務之遊客，問卷發放採群集抽樣之方式，共發放809份，剔除無效問卷，有效問卷為567份。研究結果顯示，遊客以21至30歲最多；旅遊目的以散心出遊最多；認為最佳解說人數為11至20人；認為最佳總時間為120至149分鐘。Ordinal Logit Model分析指出，所有項目的解說時間與「遊客所認知的解說時間比較」皆有顯著相關性。利用Excel規劃求解功能以現有解說時間重新分配後，「森林步道、後慈湖歷史」應大幅降低解說時間，「舊百吉隧道」、「蔣家賓館陳設」應大幅增加解說時間。 Back Cihu was a military controled area until the Taoyuan County government took over, and it was not opened to the public. Therefore, it preserved the original ecology and unused military facilities half a century ago. Through the interpretation service, visitors can get a glimpse of the face of Back Cihu at that time, understand the time and space background, understand how to maintain their environment and get a good recreation experience. However, the perception of optimal content and time allocation of the interpretation of different visitors are different, therefore this study aims to propose a method to optimize the allocation of time of interpretation items in the limited time to maximize the probability of time of interpretation which is considered proper by visitors. The questionnaires were delivered to 809 visitors who have participated the interpretation service in the Back Cihu and received 567 valid samples. The results show that: the biggest vistor group is the one who aged between 21 and 30 and went to Back Cihu for distraction among all visitors. The most appropriate interpretation time and group size for an interpretation trip is 120-149 minutes with 11-20 participants. The results of OLM show that there is a significant correlation between the interpretation time of all the projects and the "comparison of the time of interpretation perceived by the visitors". By using the Excel Solver to optimize the existing interpretation time, the interpretation time of "Forest Trail and Back Cihu History" should be significantly reduced whereas the interpretation time "Old Baiji Tunnel" and "The Furnishing of Chiang's villa" should be significantly increased