This is a research commentary to the following article: Hunt, S. D., & Madhavaram, S. (2019). Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy, Industrial Marketing Management, in press. https://doi.org/10.1016/j.indmarman.2019.07.004
Purpose: This research explicates the role of dynamic capabilities in the ability of SMEs to create ...
The resource-based view of the firm (RBV) is an influential theoretical framework for understanding ...
Abstract In extremely dynamic sectors, whose structure is not so evident, both the approach based on...
Marketing and technological capabilities are primary drivers of a firm’s performance and thus of cen...
Main message: The overall interplay between competitive strategies and dynamic capabilities is an ...
This paper deals with a central challenge in organization and management research: to predict the ev...
In today's fast-changing digital world, it is more important than ever before to understand the driv...
While marketing analytics plays an important role in generating insights from big data to improve ma...
Funding Information: The authors would like to thank the Associate Editor and two anonymous reviewer...
The overall interplay between competitive strategies and dynamic capabilities is an integral part of...
Since George Day’s conceptual paper on the capabilities of market-driven organizations was published...
Using the Resource Based View and Dynamic Capability theoretical lenses, this paper provides such a ...
A recent study by McKinsey & Company (Benson-Armer, Otto and Webster 2015) found that half the execu...
Summary Despite being more common than innovation, little is known about the strategies involved in...
This paper extends original insights of resource-advantage theory (Hunt & Morgan, 1995) to a specifi...
Purpose: This research explicates the role of dynamic capabilities in the ability of SMEs to create ...
The resource-based view of the firm (RBV) is an influential theoretical framework for understanding ...
Abstract In extremely dynamic sectors, whose structure is not so evident, both the approach based on...
Marketing and technological capabilities are primary drivers of a firm’s performance and thus of cen...
Main message: The overall interplay between competitive strategies and dynamic capabilities is an ...
This paper deals with a central challenge in organization and management research: to predict the ev...
In today's fast-changing digital world, it is more important than ever before to understand the driv...
While marketing analytics plays an important role in generating insights from big data to improve ma...
Funding Information: The authors would like to thank the Associate Editor and two anonymous reviewer...
The overall interplay between competitive strategies and dynamic capabilities is an integral part of...
Since George Day’s conceptual paper on the capabilities of market-driven organizations was published...
Using the Resource Based View and Dynamic Capability theoretical lenses, this paper provides such a ...
A recent study by McKinsey & Company (Benson-Armer, Otto and Webster 2015) found that half the execu...
Summary Despite being more common than innovation, little is known about the strategies involved in...
This paper extends original insights of resource-advantage theory (Hunt & Morgan, 1995) to a specifi...
Purpose: This research explicates the role of dynamic capabilities in the ability of SMEs to create ...
The resource-based view of the firm (RBV) is an influential theoretical framework for understanding ...
Abstract In extremely dynamic sectors, whose structure is not so evident, both the approach based on...
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