Anti-Smoking Threat Appeals among Adolescents

This paper expands our knowledge of how social and physical threat appeals influence adolescent attitudes towards smoking and intentions to either quit or not engage into smoking. This research describes how mechanisms of coping response classification can regulate and estimate responses to physical and social threat appeals. Perceived threat of smoking makes attitudes to smoking more negative only for social threats, while perceived efficacy reduces both attitudes and intentions in the case of both threats. The studies show that both physical and social threats may work in different groups