Aligning Enterprise Strategy with IT projects : Uncovering the most common factors causing misalignment in IT project

Stratgic alignment has been one of the top concerns for IT executives for decades. One of the great debates in literature regarding strategic alignment is what act ‘alignment’ means, why it is needed and how do enterprises stay aligned. Alignment has many definitions, but in this context, it is concerned with the integration of business and IT strategies. Research has proven that there are positive relations to enterprise performance when it is aligned. This qualitative research investigates the causes of misalignment through the views and thoughts of IT professionals at a Scandinavian IT consultancy company. By using a model created by, Schlosser, Wagner, and Coltman, this thesis could establish the most common factors to achieve alignment in the given enterprise. The model allowed the field of business-IT alignment to be explored in IT projects, and allowed for a better understanding of what causes misalignment. This thesis conducted six interviews to answers two research questions; (1) what factors cause misalignment in IT projects and (2) how do these factors differ in different methodologies. The results from the analysis found that the main factors of misalignment were ‘procedures / workflow alignment’, ‘managerial skills of business and IT employees’, ‘technical skills and knowledge of IT employees’, ‘mutual trust and respect between business and IT executives / employees’, ‘IT skills and knowledge of business executives/employees’ and ‘alignment of business and IT strategy/goals/plans’. The second research question could concluded that more research is needed to understand how factors change using different methodologies, as the results were to similar to reach a definit conclusion. For future research the thesis recommends using a multiple case study using the same model to verify the data gathered in this thesis and to strengthen the use of the model