Reguirements and characteristics of packaging for online sales

V diplomskem delu obravnavamo temo karakteristik ter zahtev embalaže, ki jo uporabljamo oziroma potrebujemo pri spletni prodaji izdelkov tako na domačem trgu kot tudi globalno. Priča smo nenehni rasti spletne prodaje, ki ponekod po številu opravljenih nakupov v spletni trgovini že presega količino nakupov v fizičnih prodajalnah. S tako strmo rastjo te vrste poslovanja pa se pojavlja tudi potreba po embaliranju teh izdelkov ter ustrezni pripravi naročila za transport. Embalaža izdelkov pri tej vrsti poslovanja predstavlja tako strateško področje logistike kot tudi velik kazalnik okoljske problematike zaradi odpadne embalaže. Spletni trgovci morajo zagotoviti popolno varnost transportiranega naročila, saj le uspešno ter varno dostavljen izdelek v popolnem stanju pri tem tipu poslovanja predstavlja uspešno opravljen posel, posledično zadovoljstvo stranke ter morebiten ponovni nakup. Glede na pridobljene rezultate ankete je smiselno poudariti dejstvo, da se kupci premalo zavedajo pomembnosti embalaže ter njenih lastnosti, saj jih je večina odgovorila, da je embalaža srednje pomemben del naročenega izdelka. Na podatek, da pa se večina respondentov ankete zaveda, v kakšni embalaži je blago prispelo, ampak se tudi v takem obsegu ne zmeni za pomembnost reciklaže materiala embalaže ter možnosti priročnejšega odpiranja, ki bi omogočilo morebitno ponovno uporabo take škatle ali vrečke ter posledično zmanjšanje odpadne embalaže. Poudariti je potrebno še ugotovitev, da po mnenju respondentov ter podatkov iz drugih virov najpomembnejšo lastnost embalaže za spletno prodajo predstavlja zagotavljanje varnosti vsebine med transportom, zato je treba izdelke embalirati v kakovostno izdelano in dizajnirano embalažo, ki bo kljubovala raznim razmeram distribucije. Za zagotovitev take varnosti pa se uporabljajo dodatna zaščitna sredstva, najpomembnejšo vlogo pa predstavljajo testiranja, ki predhodno že zagotovijo, da bo izdelek varno prispel v kupčeve roke, vendar se z uvajanjem Amazonovega načina embaliranja (embalaža brez frustracije) zmanjšuje tudi potreba po dodatnih zaščitnih sredstvih.This thesis deals with the topic of characteristics and requirements of packaging that we use or need when selling products online, both domestically and globally. We are witnessing the continuous growth of online sales, which is already exceeding the amount of purchases made in physical stores by the number of purchases made in the online store. With such a steep growth in this type of business, there is also a need to package these products and prepare the transport order accordingly. Product packaging in this type of business is both a strategic area of logistics and a major indicator of environmental issues due to packaging waste. Online retailers need to ensure the complete security of the transported order, since only a successfully and safely delivered product in perfect condition, with this type of business, represents a successful transaction, and consequently customer satisfaction and possible re-purchase. Considering the results of the survey, it is reasonable to point out the fact the customers are not aware enough about the importance of packaging and its properties, since most of them answered that packaging is a medium part of the ordered product. While most respondents are aware of the packaging of the goods, they are not aware of the importance of recycling the packaging material and of the possibility of opening it more conveniently, which would allow the reuse of such a box or bag and consequently reduce the packaging waste. It should be emphasized that, according to the respondents and data from other sources, the most important feature of packaging for online sales is ensuring the safety of content during transportation, so products must be packaged in quality-produced and designed packaging that will withstand various conditions of distribution. Additional safeguards are used to ensure such security, and testing plays a major role in guaranteeing the product arrives safely in the customer\u27s hands, but with the introduction of Amazon\u27s packaging method (frustration-free packaging), the need for additional safeguards is also reduced