The performance of three multifunctional peroxide initiators in a bulk high impact polystyrene (HIPS) process was experimentally and theoretically investigated. For the experimental work, a series of batch reactions was carried out, comprising the main stages of an industrial HIPS bulk process using multifunctional initiators with varying functionality and structure: DEKTP (cyclic trifunctional), PDP (cyclic bifunctional) and L331 (linear bifunctional). The theoretical work consisted of the development of a comprehensive, generic yet detailed mathematical model for bulk HIPS polymerization using multifunctional initiators. The model predicts the evolution of the main polymerization variables (including conversion, molecular weights, graftin...