Add to ORKGTujuan penelitian ini untuk mengetahui perilaku wanita muslim di Surabaya terkait dengan knowledge, religiosity, dan subjective norms dan dampaknya terhadap attitude towards halal cosmetic products dan purchase intention. Penelitian ini menggunakan Structural Equation Model (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan AMOS versi 22. Penelitian kali ini menggunakan 150 responden wanita muslim yang rutin menggunakan kosmetik dan berdomisili di Surabaya. Hasil Penelitian ini menemukan bahwa religiosity dan subjective norms memiliki pengaruh positif dan signifikan terhadap attitude towards halal cosmetic products. Pengaruh attitude towards halal cosmetic products terhadap pruchase intention juga positif dan s...
Model penelitian terbentuk melalui telaah Pustaka mengenai Thoery of planned behavior. Dimana sikap ...
Halal marketing is an important concept for marketers doing business in Muslim-majority countries. T...
This study aimed to explore the influence of the product knowledge, attitude on consumer, purchase i...
Pertumbuhan pemeluk agama Islam di dunia mengalami peningkatan yang signifikan. Indonesia adalah sal...
Indonesia is renowned for being home to the largest Islamic population globally, but the need for a ...
Perkembangan industri kosmetik khususnya di Indonesia pada saat ini semakin menguat. Dengan mayorit...
This study investigates the effect of knowledge, religiosity, and attitude on purchase intention. A ...
Penelitian ini ditujukan untuk mengetahui karakteristik konsumen dalam keputusan pembelian produk ko...
Halal cosmetics is one of the halal products that are in demand by Muslim and non-Muslim communities...
The objective of this paper is to identify the major determinants of consumer intention towards hala...
Purpose: This study aims to examine the roles of religiosity and knowledge on attitude formation tow...
Skripsi ini merupakan hasil penelitian kuantitatif yang bertujuan untuk menjawab: apakah terdapat pe...
The assurance of the certainty of halal products needs to be considered, given the large Muslim popu...
It is an obligation for every Muslims to consume only halal products. Cosmetics are products that ar...
This paper investigates the relationship between knowledge and religiosity on attitude towards Halal...
Model penelitian terbentuk melalui telaah Pustaka mengenai Thoery of planned behavior. Dimana sikap ...
Halal marketing is an important concept for marketers doing business in Muslim-majority countries. T...
This study aimed to explore the influence of the product knowledge, attitude on consumer, purchase i...
Pertumbuhan pemeluk agama Islam di dunia mengalami peningkatan yang signifikan. Indonesia adalah sal...
Indonesia is renowned for being home to the largest Islamic population globally, but the need for a ...
Perkembangan industri kosmetik khususnya di Indonesia pada saat ini semakin menguat. Dengan mayorit...
This study investigates the effect of knowledge, religiosity, and attitude on purchase intention. A ...
Penelitian ini ditujukan untuk mengetahui karakteristik konsumen dalam keputusan pembelian produk ko...
Halal cosmetics is one of the halal products that are in demand by Muslim and non-Muslim communities...
The objective of this paper is to identify the major determinants of consumer intention towards hala...
Purpose: This study aims to examine the roles of religiosity and knowledge on attitude formation tow...
Skripsi ini merupakan hasil penelitian kuantitatif yang bertujuan untuk menjawab: apakah terdapat pe...
The assurance of the certainty of halal products needs to be considered, given the large Muslim popu...
It is an obligation for every Muslims to consume only halal products. Cosmetics are products that ar...
This paper investigates the relationship between knowledge and religiosity on attitude towards Halal...
Model penelitian terbentuk melalui telaah Pustaka mengenai Thoery of planned behavior. Dimana sikap ...
Halal marketing is an important concept for marketers doing business in Muslim-majority countries. T...
This study aimed to explore the influence of the product knowledge, attitude on consumer, purchase i...