Add to ORKGMany consumers express concerns about the welfare of animals in agriculture, but often refrain from purchasing animal‐friendly alternatives that address their concerns. To support consumers in making choices in line with their values and attitudes, this study approaches consumer animal‐friendly product choice as a dilemma between maximising the buyer’s self‐interest and maximising societal interest. To address this social dilemma, we developed and tested positioning strategies that reinforce the animal welfare label with complementary consumption values (functional, emotional, social and epistemic). The results from a choice experiment with Dutch chicken meat shoppers showed that two strategies ‐ emotional and epistemic ‐ effectively increa...
Contemporary production and consumption are often characterised by negative externalities, for examp...
Farm animal welfare has become a frequently discussed issue. However, the consumption of animal-frie...
More and more consumers, at least in Western developed countries, are attentive to the sustainabilit...
Many consumers express concerns about the welfare of animals in agriculture, but often refrain from ...
Many consumers express concerns about the welfare of animals in agriculture, but often refrain from ...
Purpose: Next to organic food products, an assortment of ethical products is emerging in the superma...
Purpose: Next to organic food products, an assortment of ethical products is emerging in the superma...
This article presents a conceptual framework that aims to encourage consumer animal-friendly product...
Several food crises damaged the image of the agricultural sector and consumers have lost trust, espe...
Despite the positive consumer attitudes towards animal welfare, and an increasing supply of animal w...
Citizen concern for the welfare of farm animals is well documented. However, there is a notable gap ...
Understanding how consumers’ concerns affect the consumer decision-making process is important for d...
Understanding how consumers’ concerns affect the consumer decision-making process is important for d...
Contemporary production and consumption are often characterised by negative externalities, for examp...
Understanding how consumers’ concerns affect the consumer decision-making process is important for d...
Contemporary production and consumption are often characterised by negative externalities, for examp...
Farm animal welfare has become a frequently discussed issue. However, the consumption of animal-frie...
More and more consumers, at least in Western developed countries, are attentive to the sustainabilit...
Many consumers express concerns about the welfare of animals in agriculture, but often refrain from ...
Many consumers express concerns about the welfare of animals in agriculture, but often refrain from ...
Purpose: Next to organic food products, an assortment of ethical products is emerging in the superma...
Purpose: Next to organic food products, an assortment of ethical products is emerging in the superma...
This article presents a conceptual framework that aims to encourage consumer animal-friendly product...
Several food crises damaged the image of the agricultural sector and consumers have lost trust, espe...
Despite the positive consumer attitudes towards animal welfare, and an increasing supply of animal w...
Citizen concern for the welfare of farm animals is well documented. However, there is a notable gap ...
Understanding how consumers’ concerns affect the consumer decision-making process is important for d...
Understanding how consumers’ concerns affect the consumer decision-making process is important for d...
Contemporary production and consumption are often characterised by negative externalities, for examp...
Understanding how consumers’ concerns affect the consumer decision-making process is important for d...
Contemporary production and consumption are often characterised by negative externalities, for examp...
Farm animal welfare has become a frequently discussed issue. However, the consumption of animal-frie...
More and more consumers, at least in Western developed countries, are attentive to the sustainabilit...