PEMANFAATAN MEDIA DARING INSTAGRAM KOMUNITAS MUARA TEWEH DALAM MEMPROMOSIKAN POTENSI PARIWISATA DAERAH

Marketing strategy is one of the methods that derived from the promotion which is the function of promotion is to attract or persuade consumers or product users to be interested in using the services or products offered. Promotion strategy carried out by Instagram accounts of Muara Teweh Community to promote tourist attractions in the city of Muara Teweh, North Barito district, Central Kalimantan province and in collaboration with the Culture, Tourism, Youth and Sports department of North Barito Regency. The purpose of this study is to determine the use of Instagram as online media to promote tourism potential and the effective use of Instagram as a Promotion Strategy. The method used by researcher in this study is a qualitative research method. The location of the study is in the office of the Tourism Office of the city of Muara Teweh located on Jl. Tumenggung Surapati, Malay Village, Central Teweh Subdistrict, North Barito Regency, Central Kalimantan Province postal code 73811 as well as at home Admin @ Instagram account and home researcher. The data obtained from this study were collected from observations, interviews, and documentation. The data analysis technique used by researcher is a qualitative data analysis technique and was tested using the triangulation method of data sources by comparing the results of interviews from representatives of the tourism department, representatives of Instagram account @infomtw, @seputarmuarateweh, @exploremtw, and several followers of the Instagram accounts as well as visitors to the North Barito district tourist attractions. The result of this study is the researcher can find out the effectiveness of using Instagram media to promote tourist attractions in the city of Muara Teweh. This promotion strategy is considered to run smoothly due to positive responses from other Instagram users. The tourism office can easily find out the interests and input of people who have visited the tourist sites