Add to ORKGCo-branding involves the combination of two well-known brands. It is used to leverage strong brands. The aim of the article is to discuss the challenges and opportunities of co-branding with a collectively owned trademark using an ecolabel as a communication tool of sustainability. The article focuses only on the alliance of a collectively owned sustainability brand and product or service brand. First, the definitions of co-branding will be discussed. Secondly, the challenges and opportunities of co-branding in the context of sustainable governance will be analyzed. Finally, the role of co-branding for sustainable governance in the future will be discussed
While CSR and Sustainability have been widely debated topics over the past decades, there is still e...
99學年度張瑋倫教師升等參考著作[[abstract]]Co-branding, is a marketing arrangement to utilize multiple brand names ...
Sustainability has existed since the day it was originated by the Brundtland Commission in the year ...
Purpose: The purpose of this paper is to progress research towards a model of the sustainable corpor...
The aim of this Special Edition of six papers is to advance our knowledge of the role that brands ca...
In this article we discuss the role of brands in the creation of sustainable markets. We focus on th...
AbstractWhile CSR and sustainability have been widely debated topics over the past decades, there is...
This research focuses on businesses considering an ecolabel endorsement or self-certification for th...
The relationship between brands and consumers has evolved significantly over time. Companies that ow...
Production and consumption of products contribute to the global sustainability challenge by degradin...
The article deals with the phenomenon of “private label” (PL) in the environment of retail chains a...
In the private sector branding is a crucial strategy to present and sell products, creating consumer...
Sustainable branding is a socially and environmentally responsible approach for companies in the mod...
99學年度張瑋倫教師升等參考著作[[abstract]]As many companies seek growth through the development of new products, c...
Abstract. The principles of sustainability are becoming to be a part of responsible behavior of the ...
While CSR and Sustainability have been widely debated topics over the past decades, there is still e...
99學年度張瑋倫教師升等參考著作[[abstract]]Co-branding, is a marketing arrangement to utilize multiple brand names ...
Sustainability has existed since the day it was originated by the Brundtland Commission in the year ...
Purpose: The purpose of this paper is to progress research towards a model of the sustainable corpor...
The aim of this Special Edition of six papers is to advance our knowledge of the role that brands ca...
In this article we discuss the role of brands in the creation of sustainable markets. We focus on th...
AbstractWhile CSR and sustainability have been widely debated topics over the past decades, there is...
This research focuses on businesses considering an ecolabel endorsement or self-certification for th...
The relationship between brands and consumers has evolved significantly over time. Companies that ow...
Production and consumption of products contribute to the global sustainability challenge by degradin...
The article deals with the phenomenon of “private label” (PL) in the environment of retail chains a...
In the private sector branding is a crucial strategy to present and sell products, creating consumer...
Sustainable branding is a socially and environmentally responsible approach for companies in the mod...
99學年度張瑋倫教師升等參考著作[[abstract]]As many companies seek growth through the development of new products, c...
Abstract. The principles of sustainability are becoming to be a part of responsible behavior of the ...
While CSR and Sustainability have been widely debated topics over the past decades, there is still e...
99學年度張瑋倫教師升等參考著作[[abstract]]Co-branding, is a marketing arrangement to utilize multiple brand names ...
Sustainability has existed since the day it was originated by the Brundtland Commission in the year ...