Interrelations between the Media and Architecture: Contribution to Sustainable Development and the Conservation of Urban Spaces

The pace of architectural construction in the Western world today involves exploitation of environmental and natural resources that is unsustainable in the long term. The purpose of this article is to introduce a line of research on urban and industrial architecture, its use and its ultimate purpose in terms of social development and sustainability. We offer an overview of the main architectural movements that advocate the rational use of resources and of existing urban architectural constructions, and we explore the role of governments and the media in the use of architectural spaces. Various cases are considered, mostly in Spain, of derelict architectural spaces which, thanks to interventions by artists or major brands, have been given new uses with a view to contributing to a more sustainable world.This paper was funded by the Inter-University Network of Educational Innovation for the Development of Entrepreneurial Skills in the Advertising and Public Relations Program at Universidad de Alicante, PRP-EMPRENDE-INNOVA, Instituto de Ciencias de la Educación (ICE), 2018, and by the Communication and Specific Audiences Research Group (COMPUBES) at Universidad de Alicante, Spain. https://cvnet.cpd.ua.es/curriculum-breve/grp/en/comunicacion-y-publicos-especificos/439