Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Smartphone Bergaransi Distributor Pada PT. Tiga Agung

The Influence Of The Quality Of Products And Prices On Interest In Buying Smartphone Consumers Warranty Of Distributors In Pt. Tiga Agung   Abstract As the technology age grew also became more sophisticated. As well as a communication tool that we know is a smartphone, where this smartphone can make it easier for users to do things easier. So many companies are making smartphones because the demand market for a smartphone is greatly improved. The purpose of writing this thesis is to know the extent to which the influence of product quality and price to consumer buying interest Smartphone warranty distributor at PT. Tiga Agung (Case Study of Student Consumer of Buddhi Dharma University). In this thesis, the study was conducted on 60 students of Buddhi Dharma University by using questionnaires distributed to students. To measure the presence or absence of influence of product quality and price on consumer buying interest smartphone warranty distributor at PT. Three Agung (Study of Student Consumer Student of Buddhi Dharma University), hence writer conduct research by using multiple linear analysis, correlation coefficient analysis, calculating coefficient of determination and doing hypothesis test by finding F value count then compare F count with F table. From the results of multiple linear regression analysis obtained the equation Y = 14.458 + 0.405 X1 + 0.258 X2 means any change of 1 point then X1 (product quality) has increased or decreased by 0.405, every change of 1 point then X2 (price) has increased or decrease of 0.258. From the analysis of the effect of product quality and price on consumer buying interest, it is known that product quality has a positive and strong correlation to consumer buying interest that is equal to 0.694, the price has a positive and strong correlation to the buying interest of 0.629. Based on hypothesis test results obtained by   model 1 of 53.780,    model 2 of 31.828, where the value is greater than of 3.16. Thus Ho is rejected and Ha is accepted. This means there is a relationship between product quality and price to consumer buying interest.   Keywords: product quality, price and buying interestPengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Smartphone Bergaransi Distributor Pada PT. Tiga Agung Adrian Hidayat1) Gustin Hartanto2) Universitas Buddhi Dharma   Abstrak Tujuan penulisan penelitian ini adalah untuk mengetahui sejauh mana pengaruh kualitas produk dan harga terhadap minat beli konsumen Smartphone bergaransi distributor pada PT. Tiga Agung ( Studi Kasus Konsumen Mahasiswa Universitas Buddhi Dharma ). Pada penelitian ini, penelitian dilakukan terhadap 60 mahasiswa Universitas Buddhi Dharma dengan menggunakan kuesioner yang dibagikan kepada mahasiswa. Untuk mengukur ada tidaknya pengaruh dari kualitas produk dan harga terhadap minat beli konsumen smartphone bergaransi distributor pada PT. Tiga Agung ( Studi Ksus Konsumen Mahasiswa Universitas Buddhi Dharma ), maka penulis mengadakan penelitian dengan menggunakan analisis linear berganda, analisis koefisien korelasi, menghitung koefisien determinasi serta melakukan uji hipotesis dengan mencari nilai F hitung kemudian membandingkan F hitung dengan F table. Hasil analisa regresi linear berganda di peroleh persamaan Y  = 14.458 + 0.405 X1 + 0.258 X2  artinya setiap perubahan  sebesar 1 point maka X1 (kualitas produk) mengalami peningkatan atau penurunan sebesar 0.405, setiap perubahan  sebesar 1 point maka  X2 (harga) mengalami peningkatan atau penurunan sebesar 0.258. Dari hasil analisa pengaruh kualitas produk dan harga terhadap minat beli konsumen, diketahui bahwa kualitas produk mempunyai korelasi yang positif dan kuat terhadap minat beli konsumen yaitu sebesar 0.694 , harga mempunyai korelasi yang positif dan kuat terhadap minat beli sebesar 0.629.  Berdasarkan hasil uji hipotesis di peroleh    model 1 sebesar 53.780 ,  model 2 sebesar 31.828 , dimana nilai tersebut lebih besar dari sebesar 3,16 . Dengan demikian Ho di tolak dan Ha di terima. Artinya terdapat hubungan antara kualitas produk dan harga terhadap minat beli konsumen.   Kata kunci : kualitas produk, harga dan minat bel