Add to ORKGHealth and beauty product advertising from American women's magazines during World War II exhibits a unique combination of sex appeals and wartime messages. Ad campaigns from Ladies Home Journal and Collier's, from the years 1941-1946, were selected and analyzed for their use of sex appeals in conjunction with war-related messages. Ads from these campaigns from 1941 and 1946 were included to compare and contrast the use of these messages. Several trends emerge. Examination of these campaigns shows a distinct trend to idealize enlisted men as romantic partners. Also, the campaigns studied contain messages to address home front issues, such as conservation of materials and labor shortages. After the war's conclusion in 1946, the men depicted ...
This article addresses the lack of research on commercial advertising during wartime. It takes as it...
With the German invasion of Poland on September 1, 1939 the world was launched into the Second World...
The U.S. Army lost the services of roughly 18,000 men per day due to venereal disease (VD) during Wo...
This paper provides a critical analysis of advertising aimed at American women during World War II. ...
The present study examines the interrelationships among the state, capitalism and the structure of g...
Tyler Sparing University of Montana Tyler1.sparing@umconnect.umt.edu Emotional Appeals in Advertisin...
This thesis is an analysis of advertising directed at Canadian women that appeared in Canadian publi...
Advertising had an overwhelming effect on women during World War II; many women were influenced by a...
This honors thesis explores the intersection between total war and American female beauty--namely, h...
Government sponsored propaganda and privately funded magazine advertisements contributed to and help...
Postwar American society developed severe views on how men and women should behave, with family stru...
In the 1940s, the advertising agency, N.W. Ayer, created for then-client, DeBeers Consolidated Mines...
This thesis examines the dramatic change from the empowering image of women workers that appeared in...
Advertisements are considered influential forms of public media for consumers. During the 1950s, sex...
Since the passage of the Comstock Act in 1873, educating the American public about sex and sexuality...
This article addresses the lack of research on commercial advertising during wartime. It takes as it...
With the German invasion of Poland on September 1, 1939 the world was launched into the Second World...
The U.S. Army lost the services of roughly 18,000 men per day due to venereal disease (VD) during Wo...
This paper provides a critical analysis of advertising aimed at American women during World War II. ...
The present study examines the interrelationships among the state, capitalism and the structure of g...
Tyler Sparing University of Montana Tyler1.sparing@umconnect.umt.edu Emotional Appeals in Advertisin...
This thesis is an analysis of advertising directed at Canadian women that appeared in Canadian publi...
Advertising had an overwhelming effect on women during World War II; many women were influenced by a...
This honors thesis explores the intersection between total war and American female beauty--namely, h...
Government sponsored propaganda and privately funded magazine advertisements contributed to and help...
Postwar American society developed severe views on how men and women should behave, with family stru...
In the 1940s, the advertising agency, N.W. Ayer, created for then-client, DeBeers Consolidated Mines...
This thesis examines the dramatic change from the empowering image of women workers that appeared in...
Advertisements are considered influential forms of public media for consumers. During the 1950s, sex...
Since the passage of the Comstock Act in 1873, educating the American public about sex and sexuality...
This article addresses the lack of research on commercial advertising during wartime. It takes as it...
With the German invasion of Poland on September 1, 1939 the world was launched into the Second World...
The U.S. Army lost the services of roughly 18,000 men per day due to venereal disease (VD) during Wo...