Topics
Cumberland County Civic CenterArchitectural structure
The practiceWork
Focus: Sales & Marketing piece on naming rights. The practice of naming sports arenas for local or national businesses presents hazards such as corporate turnover and corporate collapse or the loss of a major tenant, but many businesses embrace naming deals as a way to support the community, since most arenas\u27 budgets are designed to break even, not to make a profit. With examples of successful and not-so-successful naming deals and a discussion of the naming rights opportunity presented by the upgrade to the Cumberland County Civic Center in Portland
Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as...
The literature on corporate governance and the market’s delayed reaction to news events prolif...
Branding has become an essential element to sport organizations and an organization’s ability to imp...
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship wit...
Federal Highway Administration2017PDFBriefUnited States. Federal Highway Administration. Office of I...
Since the 1990s, an increasing number of professional sports teams have sold the nam-ing rights for ...
Object of this paper: benefits of purchasing a sport facility name. Problem of this paper: what are ...
Stadium naming rights are one of the fastest growing trends in Sweden. It is more likely a stadium...
This thesis examines the relationship between the prices of naming rights and the factors that drive...
This study adopts a multi-attribute hedonic-pricing benchmark valuation approach to the determinatio...
Stadium naming rights are a rapidly growing type of sponsorship, to direct market your company name ...
There are two generally accepted ways of plotting the aggregate demand (AD) and aggregate supply (AS...
This article examines the harm that accompanies real and threatened in-market relocations of profess...
The main objective of work was to present effectiveness naming rights in sport. The main source in t...
Finances have been at the center of consideration for sports arena options in Portland\u27s Bayside ...
Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as...
The literature on corporate governance and the market’s delayed reaction to news events prolif...
Branding has become an essential element to sport organizations and an organization’s ability to imp...
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship wit...
Federal Highway Administration2017PDFBriefUnited States. Federal Highway Administration. Office of I...
Since the 1990s, an increasing number of professional sports teams have sold the nam-ing rights for ...
Object of this paper: benefits of purchasing a sport facility name. Problem of this paper: what are ...
Stadium naming rights are one of the fastest growing trends in Sweden. It is more likely a stadium...
This thesis examines the relationship between the prices of naming rights and the factors that drive...
This study adopts a multi-attribute hedonic-pricing benchmark valuation approach to the determinatio...
Stadium naming rights are a rapidly growing type of sponsorship, to direct market your company name ...
There are two generally accepted ways of plotting the aggregate demand (AD) and aggregate supply (AS...
This article examines the harm that accompanies real and threatened in-market relocations of profess...
The main objective of work was to present effectiveness naming rights in sport. The main source in t...
Finances have been at the center of consideration for sports arena options in Portland\u27s Bayside ...
Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as...
The literature on corporate governance and the market’s delayed reaction to news events prolif...
Branding has become an essential element to sport organizations and an organization’s ability to imp...
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