Add to ORKGThe paper discusses the management application of revealed and/or benchmarked success factors of new product development. It couples success factors and recent management concepts on competitiveness. Information related to the reflected knowledge is gained from literature relevant to product innovation management and marketing. Management aspects are emphasized especially through product innovation management models and processes, as well as cost and time saving endeavor with reference on opportunities of the network organization. Marketing aspects are highlighted through focusing on marketing intelligence support to new product development and launch
The new product development (NPD) literature emphasizes the importance of introducing new products o...
This paper reviews some aspects of the performance of small and medium-sized enterprises (SMEs) in r...
Abstract: New product development (NPD) is essential for outstanding corporate performance, and rese...
The paper discusses the management application of revealed and/or benchmarked success factors of new...
In today’s advanced technological era, new products are emerging rapidly and market competition is i...
Purpose - This study surveys a broad spectrum of new product development (NPD) projects from the bio...
New products are undeniably vital for the viability and success of a firm. Firms need to create and ...
The development of new products capable of satisfying customer demands on a timely basis has become ...
The development of new products capable of satisfying customer demands on a timely basis has become ...
The main task for most development-intensive organizations is to create, develop and commercialize n...
In today’s advanced technological era, new products are emerging rapidly and market competition is i...
This book offers new insights into the complex set of activities and decisions of product innovation...
The new product development (NPD) literature emphasizes the importance of introducing new products o...
The development of new products is a high-risk but potentially very rewarding venture. Few businesse...
The new product development (NPD) literature emphasizes the importance of introducing new products o...
The new product development (NPD) literature emphasizes the importance of introducing new products o...
This paper reviews some aspects of the performance of small and medium-sized enterprises (SMEs) in r...
Abstract: New product development (NPD) is essential for outstanding corporate performance, and rese...
The paper discusses the management application of revealed and/or benchmarked success factors of new...
In today’s advanced technological era, new products are emerging rapidly and market competition is i...
Purpose - This study surveys a broad spectrum of new product development (NPD) projects from the bio...
New products are undeniably vital for the viability and success of a firm. Firms need to create and ...
The development of new products capable of satisfying customer demands on a timely basis has become ...
The development of new products capable of satisfying customer demands on a timely basis has become ...
The main task for most development-intensive organizations is to create, develop and commercialize n...
In today’s advanced technological era, new products are emerging rapidly and market competition is i...
This book offers new insights into the complex set of activities and decisions of product innovation...
The new product development (NPD) literature emphasizes the importance of introducing new products o...
The development of new products is a high-risk but potentially very rewarding venture. Few businesse...
The new product development (NPD) literature emphasizes the importance of introducing new products o...
The new product development (NPD) literature emphasizes the importance of introducing new products o...
This paper reviews some aspects of the performance of small and medium-sized enterprises (SMEs) in r...
Abstract: New product development (NPD) is essential for outstanding corporate performance, and rese...