Add to ORKGThis study addressed user perceptions of social network websites and music content based on uses and gratification. This method helped to analyze social network websites as a mass media channel and determine how websites were used by participants. Interviews for this research were conducted via online instant messenger tools including 23 participants from the Republic of Korea and the U.S. who were currently using MySpace and Cyworld via MySpace IM with Skype and NateOn messenger. All semi-structured in-depth interviews were conducted in English. The results centered on three main themes: (1) Benefits of using social network websites, (2) benefits of using music content on social network websites, and (3) motivations to purchase music conte...
Social media is widely used to build social network to promote product and service brands. It is ver...
Despite the widespread adoption of social networks, the potential value of implementing similar oppo...
Despite rapid adoption of social media as a means of music listening, little is known about users’ m...
Due to the evolution of new media technologies, social networking websites have become major avenues...
This chapter investigates social media along with traditional assessment channels and their roles in...
references, 36 titles. Due to the evolution of new media technologies, social networking websites ha...
Purpose – The purpose of this paper is to investigate users' knowledge and use of social networking ...
This thesis explored MySpace and Facebook, two popular social networking sites (SNS), from the persp...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
This study explores how music industry and consumers perceive marketing actions in social media. We ...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
The digital era has brought great changes in the music industry and to the importance of the traditi...
The landscape for discovering and sharing music is changing due to the rise of social media and mobi...
The music industry has been transformed by the digital era resulting in enormous fragmentation. This...
Social Media has altered the way in which people interact, collaborate and communicate. In particula...
Social media is widely used to build social network to promote product and service brands. It is ver...
Despite the widespread adoption of social networks, the potential value of implementing similar oppo...
Despite rapid adoption of social media as a means of music listening, little is known about users’ m...
Due to the evolution of new media technologies, social networking websites have become major avenues...
This chapter investigates social media along with traditional assessment channels and their roles in...
references, 36 titles. Due to the evolution of new media technologies, social networking websites ha...
Purpose – The purpose of this paper is to investigate users' knowledge and use of social networking ...
This thesis explored MySpace and Facebook, two popular social networking sites (SNS), from the persp...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
This study explores how music industry and consumers perceive marketing actions in social media. We ...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
The digital era has brought great changes in the music industry and to the importance of the traditi...
The landscape for discovering and sharing music is changing due to the rise of social media and mobi...
The music industry has been transformed by the digital era resulting in enormous fragmentation. This...
Social Media has altered the way in which people interact, collaborate and communicate. In particula...
Social media is widely used to build social network to promote product and service brands. It is ver...
Despite the widespread adoption of social networks, the potential value of implementing similar oppo...
Despite rapid adoption of social media as a means of music listening, little is known about users’ m...