The role of metaphor in communication and thought

Metaphor is pervasive in everyday communication. It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor, describing key findings and controversies while underscoring recent experimental and theoretical advances. We begin with a brief introduction to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing, a view associated with Lakoff and Johnson\u27s groundbreaking conceptual metaphor theory (CMT). We then discuss recent research that examines whether and how metaphor shapes attitudes and reasoning, outlining some of the cognitive, affective, and social forces that moderate the efficacy of metaphors on decision making. Throughout the paper, we highlight theoretical implications of the research and identify challenges that warrant further investigation in the study of metaphor. In the end, this work paints a complex and dynamic view of metaphor in communication and cognition