Changing Access Patterns of Tech Savvy Citizens

This paper attempts to reveal the impact of modern digital business models on the changing buyer behavior of the tech savvy consumers. An empirical research was undertaken with a sample size of 100 and the responses are analyzed to give an overview on the major factors that influence buyers to shift from traditional or conventional shopping. The study reveals that more and more people prefer online shopping over conventional shopping. Present investigation reveals that consumers have an overall positive image towards digitalization while making a purchase