Wildlife Tourism Entrepreneurs the Way Ahead in Attaining Sustainability

In recent years, there has been a growing recognition of the importance of the link between sustainability and entrepreneurship. Wildlife tourism is one area where there is a high degree of involvement of the entrepreneurial sector, and in many instances there is a budding appreciation of the role played by these entrepreneurs towards sustainable tourism. However, there are cases where they fail to comply with the sustainability goals. This article discusses the connection between these entrepreneurs and the issues of sustainability, problems they face in adopting sustainable business practices and measures that are essential for them towards realizing the goal of sustainable tourism