ORGANIZATIONAL INTERNAL COMMUNICATION AS A MEANS OF IMPROVING EFFICIENCY

Representatives of organizational theories have already dealt with the question of organizational communication. However there has not been any distinction from other features of organizations (size, structure, work sharing, efficient functioning, leadership theory). Nowadays it is a prerequisite towards the staff even in the simplest position to have certain level of communication skills. It is regarded as even more essential with managers. Organizations have recognized that the level of communication within the organization determines the efficiency of the organization. The attention has turned towards the study of different fields of organizational communication. Most of the studies deal with the effects on performance determined by how well the staff is provided with information, and the level of satisfaction with the direction of communication (horizontal, vertical)