Preliminary Concept Development Study for a Proposed Theme Park In Mexico City

In 1979, Companias Cuauhtemoc and Sea World, Inc. were considering the development of a major theme park complex or entertainment center in Mexico City. In late 1979, the companies jointly retained the Harrison Price Company (HPC) to evaluate the potential market support for, and to determine the economic feasibility of the project and its major parts, a large sea-life park and a major themed amusement park. The report includes the following sections: 1) introduction; 2) major conclusions of the market study: climate and site selection, proposed concept and theme, market support, attendance, visitation patterns, recommended operating hours, physical planning guidelines, rides and attractions, food, beverage, and merchandise facilities, parking requirements, park size, land requirements, visitor expenditures, and estimated construction budget; 3) theme and concept of the proposed park. The report includes tables, drawings, and sketches