Evaluation of Attendance Potential for Aero World

Plans existed for several years to develop a major themed amusement park in San Diego County, California, utilizing an aviation/aerospace format and incorporating a wide variety of active and passive entertainment elements. After a search of various alternative locations in the San Diego area, an option was secured on a 340-acre property near the intersection of Interstate Highways 5 and 805 in the northern portion of the City of San Diego. Aero World\u27s developers retained Harrison Price Company to conduct an attendance analysis given the nature and scope of the project as conceived. A secondary objective was the determination of whether the project\u27s expected cost was in balance with its market potential, with recommendations as to necessary adjustments if warranted. The findings of Harrison Price Company\u27s analysis are contained in this report. Following this introduction, Section 2 presents a brief summary of principal conclusions. Section 3 reviews the project concept and evaluates the site environment. The size and quality of available market support is assessed in Section 4, leading to an attendance estimate and recommendations concerning appropriate investment level in Section 5