Research Into Media Exposure Behaviors of Left-Behind Children in Rural Areas From the Perspective of Media as Substitutes

With the accelerated transition of Chinese society, left-behind children have been an ignored vulnerable group. The media exposure and use behaviors, the media growing environment, and the cultivation of the media literature of the vulnerable group have become an issue of great concern. Based on theoretic knowledge of Communication and Sociology, and combining the research method of questionnaire survey and interview, this paper conducts a field survey of Kaixian County and Yunyang County in Chongqing Municipality. The research focus is on the analysis of the influence of media represented by TV and mobile phone on left-behind children in China’s rural areas, and the exploration of feasible plans to improve children’s media literary.