STUDY ON DISTRIBUTION STRATEGY OF MULTINATIONAL CORPORATIONS LOCALIZATION MANAGEMENT

Localization management has become a wise choice for the multinational corporations to win in the host country market. Since long ago, many multinational corporations had neglected the importance of distribution in the localization that caused the localization strategy defeat. Base on analyses the connotation of localization management, the paper summarizes some problems exit in distribution in the multinational corporations localization management such as insufficiency analysis of the host country market, the cultural conflict existence, the channel structure is unaccustomed to the climate and so on, then some corresponding solution countermeasures are proposed. Key words: Distribution, Localization Management, Multinational Corporation