Study on Utility Philanthropy of Corporations

Corporate philanthropies have played an important role in the development of philanthropy in China. Although the nature of charity makes it free and voluntary, the corporate philanthropy is usually utilitarian in the economic activities. Utilitarian theory provides a basic academic support for the utilitarian philanthropy of corporations; however, it causes many contentions and disputes. This paper explores three moral laws of the utilitarian philanthropy of corporations from independent donations, fairness and justice, integrity, in order to make the corporations assume more social responsibilities better